BLOGGINNG IN BUSINNESS AND MARKETING : AN ANALYSIS.
Blogging is an cheapest way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective visitors and customers.
According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.
Additionally, 82% of businesses admit that blogging is critical to their business.
Here are five powerful benefits of blogging for your small as well as large business:
1. Exceptional Boost To Search Engine Optimisation
All of the major search engines are love fresh, relevant , user friendly, costumer attracting content and blogging is one of the most straightforward and cheapest in cost methods for a business to create this.
When a business creates blog posts consistently and regularly, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index i.e can be shown in all search engines.
This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.
2. Develop And Strengthen Relationships With Existing And New Customers
Customer engagement is an most important element of online marketing and branding.
Blogging provides the opportunity for you to connect with your existing customers in a different, more conversational and user friendly way.
Blogging is a good way to build trust with your targeted audience and costumers through high quality content that they find relevant.
With an active comment section, you will also be able to follow the visitors’ responses to your posts, producta and articles and you will be able to respond directly to their comments, which is huge in building trust and relationships among them.
3. Establish Your Business As An Industry Leader
It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry.
By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge an experience that you have gained in your field.
Over time, writing regularly helpful and informative blogs will make you the “go to” tool within the industry in your particular topic, leading to more inquiries and higher conversion rates.
4. Connect People To Your Brand
Brand awareness is a most important element of marketing and blog posting will allow you to show your followers or visitors a personal side of your business.
You can open up your brand message and engage existing and perspective customers or visitors in a way that not possible through outbound marketing mechanisms and techniques.
Blogging will give others a sense of the corporate standards, business character, vision and the personality of your company and business.
5. Create Opportunities For Sharing
One of the most powerful benefits of blogging is it creates opportunities for others to share the link to your blog.
This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the tactic of free marketing.